{"title":"Prep","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe \u003cstrong data-start=\"4\" data-end=\"20\"\u003eInebrya Prep\u003c\/strong\u003e range helps you start every hair service with a clean, receptive foundation for better results. With a deep-cleansing shampoo that removes residue, impurities, and excess sebum while gently opening the hair cuticle, it refreshes the scalp and strands before color, treatment, or styling. A complementary nourishing mask adds softness, strengthens structure, and smooths texture so hair feels healthier and easier to work with. Together, this preparatory care enhances color payoff, improves treatment absorption, and supports a more even, vibrant finish for any service, leaving hair light, refreshed, and primed for the next step.\u003c\/p\u003e","products":[{"product_id":"prep-deep-cleansing-shampoo","title":"Prep Deep Cleansing Shampoo","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003ePrep Shampoo is a passpartout in the salon prior to any specific technical service, thanks to the slightly alkaline calibrated level of Ph (7.0\/7.5) that opens the scales of the cuticle, allowing an intense cleaning of the stem and preparing it to be more receptive to any subsequent treatment.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eUsing the Prep Shamppo+Prep Mask system you get brighter colors, more faithful permanent, longer treatment, as well as healthier and resistant hair.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e92% Natural ingredients (according to ISO 16128) - 97% Biodegradable ingredients (based on OECD 301 or alternative)\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBalanced Ph shampoo to ensure a deep cleansing that removes any impurities and styling residues or previous treatments.\u003c\/li\u003e\n\u003cli\u003ePrep Shampoo helps to open the cuticle, preparing the hair for better absorption of treatment or subsequent service\u003c\/li\u003e\n\u003cli\u003eIdeal before the application of colors, permanent, ironing systems, bleaching, but also specific treatments that must bring structure, nutrition and strength to the capillary stem.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Inebrya","offers":[{"title":"1000ml","offer_id":43890301632591,"sku":"I26426","price":57.9,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/0405\/8447\/files\/FKCKJI_Inebrya_PREP_Shampoo-4096x4096_W3JXEV.jpg?v=1764367054"},{"product_id":"prep-regenerating-mask","title":"Prep Regenerating Mask","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eVegan treatment enhanced with phytoprotein plant amino acids, such as arginine and serine, which restore the capillary structure subjected to technical services.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e94% Natural ingredients (according to ISO 16128 standard).\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eUsing the Prep Shampoo+Prep Mask system you get brighter colors, more faithful permanent, longer treatment, as well as healthier and resistant hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRestructuring phytoprotective mask for lengths, which gives strength and body to the hair fiber, carrying out a deep conditioning action.\u003c\/li\u003e\n\u003cli\u003eRestores the natural cohesion of the cuticles for a hair soft and shiny.\u003c\/li\u003e\n\u003cli\u003eIdeal to use after Prep Shampoo and before the application of colors, perms, straightening systems, bleaching, but also specific treatments.\u003c\/li\u003e\n\u003cli\u003eThe Ph 4.5\/5.0 optimizes the polishing and sealing of the cuticles.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Inebrya","offers":[{"title":"1000ml","offer_id":43890303139919,"sku":"I26424","price":63.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/0405\/8447\/files\/CR98SE_Inebrya_PREP_Mask-4096x4096_KHRWFW.jpg?v=1764367330"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/0405\/8447\/collections\/Inebrya_Prep_Banner.png?v=1772201195","url":"https:\/\/www.ebcamerica.com\/collections\/prep.oembed","provider":"European Beauty Concepts","version":"1.0","type":"link"}