Keraterm Shampoo

Many women struggle to manage frizzy and unruly hair.
The tendency is to exaggerate with aggressive chemical treatments and a persistent use of brushes, hair driers and straighteners.
In this condition of excessive chemical, mechanical and thermal stress, the outermost layer of the hair fibre loses its natural elasticity and softness, the keratin structure of hair degrades, becomes fragile and may break.

Its SLES and SLS free formula cleanses gently and eliminates frizz for a fluid and smooth hairdo.

Applying the Keraterm shampoo makes hair soft, shiny and vital without weighing it down.

The special formula with Keratin, Shea Butter and Macadamia Oil penetrates hair providing body and vitality, repairing the structure and preventing the formation of split ends.

PH 5.2 / 5.7
Ideal to perfect and maintain perfectly straight hair, obtained with chemical treatments or hot tools. The special progressive and long lasting effect technology allows to perform straight styling only with a hairdryer and brush, after a few applications with a straightener.

• Its SLES and SLS free formula cleanses gently and eliminates frizz for a fluid and smooth hairdo
• Provides softness, shine and vitality without weighing down
• Ideal to perfect and maintain straight hair, obtained with chemical treatments or hot tools