Colección: Ever Ego Professional

Ever Ego Professional is a 100 % Made-in-Italy haircare brand built for vibrant, healthy, salon-level results at home or behind the chair. It combines Italian craftsmanship with nourishing botanicals to address real hair concerns with performance and care. The ColorEgo color system delivers rich, long-lasting permanent hues enhanced with vitamins for shine and even coverage, while ColorShades offers demi-permanent tones without ammonia that refresh, tone, or create soft pastel effects. The OxiEgo line provides dependable oxidizing agents for lightening and color development, and DecoEgo supports precise, dust-free lightening for highlights and lifting. For deep nourishment and luminous softness, the Ever Plump range seals and hydrates hair with keratin, hyaluronic acid, and collagen for a glass-like finish. Together, the brand balances beautiful color, strength, and silky smooth hair every day.